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The Q7’s ESP provides an intelligent, swift response to difficult driving situations. The system is capable of braking individual wheels to the limits of their grip, whilst simultaneously adjusting the engine management settings, to ensure safe braking – whatever the conditions.

Article source: www.audi.co.uk

Value retention and desirability of sought-after Audi premium subcompact secure success in magazine’s new award category 

According to the experts at Motor Trader the copper-bottomed choice in the current used car market is the Audi A1 premium subcompact hatchback, winner of the magazine’s first ever Used Car of the Year Award. 

Presented this week at London’s Grosvenor House Hotel, the award is a new category added this year to the annual Motor Trader Awards, and all used cars on sale in 2012 were eligible for it. The magazine invited key stakeholders, including trade guides, auction houses and retailers, to nominate the cars that had impressed them most based on key criteria such as customer desirability and residual value performance. These nominations were then condensed into a shortlist from which the judges were asked to vote for an overall winner. 

Commenting on the award, Motor Trader Editor Curtis Hutchinson said: “The A1 gave dealers an all-new entry model to pitch into the premium compact hatchback sector – it opened up a whole new customer base for Audi and proved to be an immediate success. The fact that it demands no compromises on quality versus the bigger Audis has worked in favour of its residuals, meaning that its desirability on the used market has since proved to be every bit as strong. It’s a highly coveted car and a very worthy winner of our first used award.” 

Richard Starkey, Used Car Development Manager for Audi UK, added: “We’re really pleased with how the A1 is performing – the market really has embraced it as a fully-fledged Audi in condensed form, and that’s reflected in its residuals, in the level of new and used demand and in very encouraging awards like this.” 

The Audi A1 is available in three-door and five-door Sportback forms priced from £13,790 OTR to £22,340 OTR. Engine highlights include the 105PS 1.6 TDI, which gives 74.3mpg capability with 99g/km CO2 output, and the 140PS 1.4 TFSI with Cylinder-on-Demand technology, offering up to 60.1mpg with 109g/km.

Article source: www.audi.co.uk

Audi is the first manufacturer in the world to combine direct injection FSI technology with forced induction in volume production. The exceptionally broad torque plateau of the TFSI engine on the one hand permits a fuel-efficient driving style with few gearshifts, and on the other hand means that only light accelerator is needed to produce impressive thrust.

Article source: www.audi.co.uk

Gwyneth Paltrow personalises new Audi supercar to raise money for Elton John AIDS Foundation.

• Audi RS 6 Avant sells for £120,000 at charity auction
• Proceeds go entirely to support Elton John AIDS Foundation

A unique RS 6 Avant with a personalised interior autographed by the Oscar-winning actress Gwyneth Paltrow has sold at auction for £120,000 at the annual Elton John White Tie & Tiara Ball, held at the home of the singer / songwriter and his partner David Furnish. Every penny from the auction of the Audi supercar will go to support the work of the Elton John AIDS Foundation.

An impressive net total of £3m was raised by the Ball. Guests were invited to bid for the various lots, which included the one-off RS 6 Avant complete with a Lunar Silver leather interior immortalised by Paltrow's signature. The formidable super Avant is currently the most potent Audi available, producing 560PS and 700 Nm, a 0-62mph sprint time of just 3.9 seconds, and a top speed limited to 155mph, which can be raised upon request to 189mph.

Paltrow - who drives an Audi both in character as Pepper Potts in the Iron Man action series, and in real life on the roads of London and Los Angeles - put her stamp on the car earlier in the month by signing it at the model's launch at Audi City in Piccadilly, London. It had been the very first RS 6 Avant to arrive in the UK, ahead of general deliveries in August.

Stars at the White Tie & Tiara Ball included Coldplay, Uma Thurman, Freida Pinto, Elizabeth Hurley and David Walliams. "Audi is delighted to donate the unique RS 6 Avant for the equally unique White Tie & Tiara Ball. We are thrilled at the benefit it will give to Sir Elton's AIDS Foundation, which does such outstanding charity work, and very proud to be continued sponsors of the Ball," says Jon Zammett, Head for PR for Audi UK.

Sir Elton John adds: "I would like to extend my thanks to Audi for supporting the Elton John White Tie & Tiara Ball for the last 11 years, and for its generosity to the evening's fundraising."

The Elton John AIDS Foundation supports thousands of men, women and children with life-saving medicines, as well as offering information, nutrition, education, shelter and support. The Ball will help raise crucial funds to assist the Foundation in its ongoing battle against AIDS. The 2013 White Tie and Tiara Ball was the 15th ball in the event's history.

Article source: www.audi.co.uk